Aside from quality, affordability of print services is the consideration for most people with printing needs.  And these times of financial difficulties, it is the primary consideration for many people.  They tend to choose lesser quality of printed materials as long as it is way within, or even below, their budget.

For a print business to be able to provide quality yet affordable print services, it must have the technological and mechanical capability to do such.  New printing technologies make possible the printing of quality materials at an affordable price.  These technologies also enables faster turnaround especially for rush printing projects.